ShowNotes is a concept that is vital to getting any audio or video before an audience.
Google does not read video or audio, it reads text.
People do not read video or audio, people read text.
If we have any hope of people finding our stuff in search engines, or people clicking on videos, or paying us for access to videos, we must have compelling text to go alongside.
Over time we will develop guidelines, checklists, systems, and such for developing show notes.
For today, we have a form (found under the video in the Content Evaluation area) along with these examples:
Here are some great examples of show notes all generally from podcasts:
- Artist Insider: Rick Cua – covers the topics / questions a person could type into a search engine
- Virtual Assistant Podcast 17 – example of additional resources & intro
- App Judgement – Tweetdeck – all kinds of words that will cause people to find the page & once there, watch the video if the video is for them.
- EconTalk – Munger on Middlemen NOTE: we are not looking for transcrips like they have, looking for that upper/first part + some topics & questions, as seen in other segments
- Connie and Sheila Talk – 24 Win-Win – Great show, great show notes for them, for our style of notes is shorter
- Cranky Geeks – see the types of ongoing data they have
Generally, here are some things we are looking for:
- topics
- questions asked (and answered – always thinking “if I wanted to know that answer, what question would I ask?)
- lessons learned
The next step:
After one or two people submit show notes, we then turn around and produce a blurb/show notes that might be expanded or contracted from what was submitted.
This also helps us decide who to release it to:
- Free to the world
- Free to members, paid to others
- Paid to all
